Brand promise, customer experience, and CMO lessons for the CIO

Brand promise, customer experience, and CMO lessons for the CIO

A recent study of 10,000 conversations about luxury brands reveals that “brand promise is the most important benefit category” for consumers. Functional appeal and product experience rank below brand promise in this analysis. Obviously, this research has meaning for marketers, but there are profound implications for the CIO and IT organization. In a previous post, I described the […]