The new digital customer journey: Cross-channel, mobile, social, self-service, and engaged

The new digital customer journey: Cross-channel, mobile, social, self-service, and engaged

Businesses planning today to improve their connection to customers in digital channels are increasingly looking at the discipline of mapping out what’s being called the ‘customer journey’.  Over the last ten years, the fragmentation of customer engagement across dozens of channels has turned into both a highly vexing problem and an increasingly disruptive challenge to [...]

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Its all about the enterprise apps, baby

Its all about the enterprise apps, baby

Silver’s the new green …sang the Taco Bell TV commercial “It’s all about the Roosevelts” as it celebrated dimes to promote its sub $ 1 menu. At SuiteWorld this week I wanted to break out in that rhyme at the celebration of all kinds of enterprise apps. Zach Nelson, CEO of NetSuite, set the tone [...]