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Recently named to FierceCMO's Top 15 B2B CMO's to watch, Steve is currently the CMO of the Research and Litigation division of LexisNexis and is responsible for transforming this venerable brand into one that Millennials seek out and connect with. Steve has over 20 years’ experience in technology marketing, product strategy, and product development ranging from venture-backed startups to global technology organizations. Steve spent seven years as a Global Vice President of SAP AG. He led SAP’s Social Media Strategy & Total Customer Experience efforts. Steve also led Services Marketing and SAP’s Competitive Program and Strategy team against Oracle. He was also responsible for the Global Market Intelligence function as well as for Marketing Innovation. Prior to joining SAP, Steve was a principal and Executive-in-Residence with the BRM Group, a Jerusalem-based Venture Capital firm and prior to joining BRM, Steve was the vice president of product strategy, for Computer Associates.

5 responses to “Google Instant makes SEO Irrelevant? Who cares?”

  1. SEO Forward

    Everybody in the SEO world knows that Google always changes the goalpost and as SEO experts we adapt because we can’t predict what search engines do, all we can do is follow white hat techniques to the best of our abilities. There should be no panic with Google Instant search is faster which has to be a good thing right?

  2. Google Instant makes SEO Irrelevant? Who cares? | Digital Asset Management

    [...] Google Instant makes SEO Irrelevant? Who cares?. [...]

  3. Steve Mann

    Thanx for your comment. As has been stated by me and others, SEO is being marginalized by the ability to develop outstanding content.

  4. Lenora Anderson

    As a neophyte to social networking, and new to having a website I applaud the existence of your group and the insight you provide to small businesses like mine to assist us in making wise choices in the highly charged world of SEO and SEO Marketing. A small business can be easily duped into spending way too much money on web marketing by throwing dollars at SEO and SEO Marketing services if not for information like that provided in this post. I, too, agree that content reigns supreme and that effort, time, energy, and organized thought must be applied in that direction. I am still working on my site content but received a much needed dose of encouragement from your post to examine it even more closely. I will be “listening” regularly to what this group has to say on the topic of SEO. Thank you.

    1. Steve Mann

      @lenora…. glad you received some encouragement from this post. There are a lot of smart folks who contribute to enterpriseirregulars.com. Good luck and if you have explicit questions, feel free to contact us!