I just wanted to drop in a really fast update on the current CRM Watchlist 2011 candidates. This is the list that I published with a call for nominations on November 15 so that the list might expand beyond those I had already nominated. So far (today is the final day for entries) I’ve received 77 requests for inclusion from the vendors and their advocates. I’ve chosen 3 so far – with possibly 2-3 more by tomorrow). Two of the three I mentioned in my Looking Back at 2010 post last week but I’m going to repeat them and tell you of the new one that I added in just a moment.
First, why most of the candidate requests didn’t make it. They paid no attention to my criteria for inclusion, they just pitched me. That just doesn’t work. I have criteria for a reason. They work for me. They are weighed. I’m human so I can be swayed beyond just the criteria but that’s the minimum standard. Over 60 of the requests were summarily ignored because they ignored what I asked them to do. The deal was “respond to the criteria, I’ll spend extra time researching and getting evaluations. Don’t and I won’t.”
But there were some serious contenders and it was hard to not include several, some I’m still weighing and three made it for sure. The three new candidates are:
The new complete list:
- Really Simple Systems
- CDC Pivotal
- INgage Networks
- Adobe (Omniture)
- ExactTarget (CoTweet)
- Cap Gemini
- Deloitte Touche
Again, this is a candidates list. The final Watchlist which could include as little as 1/3 of all these candidates will be published mid to end of December because I have a lot work to go on the final phase of research and evaluation. (That sounds REALLY professional, doesn’t it?). AND being on the final list while generally good will also have constructive criticism if you’re considered a watchlist company on the way down. Right now I don’t know who is going to be on it and which way they are trending. I will by the time I publish. But all the candidates are worthy of potential inclusion and that says a lot.
As I said, possibly one or two or maybe three more by tomorrow or, if I get lazy by December 2.
Right now, I am at the very very exciting launch (more on this in a post soon) of the University of Toronto Rotman School of Management CRM Centre of Excellence. There is a full house of students (working MBA types) who are here for three days of executive education. The promise of this institution and the creation of the center is absolutely spectacular. Kudos to Microsoft’s Frank Falcone, who is the CRM lead for Microsoft in Canada who came up with and drove the idea and to Professor Dilip Soman who is the academician behind the drive. They did something awesome and important to the future of CRM and Social CRM.
(Cross-posted @ Social CRM: The Conversation | ZDNet)