My ‘Social Graph’

By on January 31, 2011

I’ve been noodling around a bit lately in regard to which of the many Social networks I belong to that I use – and which I’ve stopped using.

Thinking it through it came down to two fundamental reasons that I might choose to participate (or not):

  1. Fun
  2. Value (business or otherwise)

Being a reformed(?) analyst who still tends to think in 2×2 matrices, I decided to map my network usage along those two axes.  Here’s what I came up with – feel free to click/zoom around:

My ‘Social Graph’ on Prezi

As a bonus it was a great tutorial in Prezi, a very cool tool my friend Jeff Nolan turned me on to.

In case it’s not obvious, the color coding is:

  • Green – use regularly
  • Yellow – use sporadically
  • Red – basically stopped using

The relative size of the labels corresponds to approximately how much attention (if not time) I spend on each.

These ratings are entirely personal – this little exercise may not be of value to anyone other than myself.

But I would love to hear how this equates to others’ thoughts…

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Chris Selland is VP of Marketing at HP Vertica. He brings 20+ years of success driving demand and revenue via innovative online, search & inbound marketing programs as well as leading key strategic alliance & corporate development initiatives for entrepreneurial, high-growth companies including SoundBite Communications (NASDAQ:SDBT), Constant Contact (NASDAQ:CTCT) and Lumigent Technologies (acquired by BeyondTrust). Chris is an established thought leader, speaker and author on customer strategy-related topics including CRM, Customer Metrics & Loyalty, Customer Support and Social Media Marketing, and was an Expert Advisor at Focus.com as well as a founding member of the Enterprise Irregulars. Earlier in his career he was VP of CRM and Internet Research at the Yankee Group, and later founded Reservoir Partners, a customer strategy research firm that merged with Aberdeen Group, where he became VP of Sell-Side Research. Chris serves on a number of corporate and non-profit boards, and has a BS in Operations Research & Industrial Engineering from Cornell University and an MBA in International Business & Economics from NYU Stern School of Business.

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