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Esteban Kolsky is the founder and principal of thinkJar, a Customer Strategy consulting and think tank organization helping vendors and user successfully become better, more open, and more collaborative organizations. More information about thinkJar

2 responses to “EFM? Far From Dead, Thanks for Asking…”

  1. Michael Osofsky

    Esteban, great article and thanks for mentioning NetBase’s efforts towards unearthing insight from the realm of social media. I think you’re right that EFM/CFS are alive and beginning to thrive. Enterprises look to multiple data points so they can take action confidently based on triangulated findings. More on that here: http://www.netbase.com/blog/general/the-best-starting-point-for-market-research-triangulation/.

  2. Esteban Kolsky

    Michael,

    Thanks for reading and the comment. I think you guys are onto something, let’s see how this progresses.

    Esteban

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