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CEO & Principal Analyst of Constellation Research, Inc. , previously a founding partner at Altimeter Group where he led the Enterprise Strategy team.  Ray authors the  popular enterprise software blog "A Software Insider's Point of View"., and his point of view is frequently sought by publications such as The Wall Street Journal, Business Week, Fortune, Inc., The Associated Press, CIO Magazine, Information Week, ComputerWorld, Financial Times, eWeek, CRM Magazine, IDG News, ZDNet, TechTarget, and Managing Automation. In both 2008 and 2009, Ray was recognized by the prestigious Institute of Industry Analyst Relations (IIAR) as the Analyst of the Year and in 2009 he was recognized as one of the most important analysts for Enteprise, SMB, and Software.

2 responses to “Monday’s Musings: A Working Vendor Landscape For Social Business”

  1. Cathy Halligan

    Ray, PowerReviews is a top Social Business; Social since 2005. PowerReviews is the largest, open social commerce network with 1,500 customers, live on 5,500 sites world wide. It nicely fits in your framework in the upper right quadrant (purpose driven, external). Are you familiar with our company?

  2. jer979Epstein

    I think there may be another vector here to consider, that of managing the holistic Social Business.

    As you point out, the “train has left,’ so there’s a need for organizations that follow your 4 steps outlined above to have a system/tool/platform to actually ensure the strategy is being implemented and measured across all of these quadrants.

    Someone who can deal with engagement on the outside, go across silos while sharing knowledge on the inside, and connect with existing/legacy systems to provide standardized metrics.

    You know that I have a dog in this fight, so I’m not completely unbiased, but I would be interested in where you see a Sprinklr (as you currently perceive us) to fit in this model.

    (On a side note, I am of the opinion that those which are not able or choose not to adopt as you suggest some might, are going to be left behind…forever. After all, the train is gone).