Salesforce.com’s new product, Chatter, sparked a conversation on what happens when social computing hits the enterprise.
This video, filmed by Forrester CRM and customer service analyst, Natalie Petouhoff discusses challenges associated with cultural change and knowledge management when an organization introduces social computing.
The video records a conversation on these issues between Natalie, fellow ZDNet blogger Dion Hinchcliffe, and me. We used Chatter as a starting point, but the topics we discuss are broadly applicable to social computing and collaboration projects.
(Cross-posted @ IT Project Failures)
