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Industry Analyst, Consultant and author, former programmer, systems analyst with 25 years experience. Spent three years in Europe as an industry analyst and as Correspondent for Information Week and other industry publications. Regularly consults with leading public and private enterprise software, database, and infrastructure companies. An award-winning columnist for leading IT and business magazines, Josh is widely quoted in the trade and business press and he blogs at Enterprise Matters.

5 responses to “Enterprise Gamification: How Gamification will Make the Social, Collaborative Dream a Reality”

  1. Adrian Chan

    Josh,

    I think your observations of the challenges facing enterprise social are spot on. I’d only beg to differ on the claim that we’re not collaborative. Individualism vs collaboration strikes me as a soft false dichotomy. People can be individuals in their choices, and individualistic in their actions, whilst collaborating or competing. Social situations, face to face or mediated, frame what participants can do and how. Whether they intend a consensual or mutually beneficial outcome is a matter of preference, and to a degree, of the situation.

    I see gamification or use of game mechanics as among many types of ordering and organizing rules and techniques. Gamification implies an element of fun, and use of game-based incentives to promote activity. But there are many other ways of structuring and organizing social interaction (consider the many educational activities teachers make use of to coordinate learning tasks while also socializing behavior). The risk to games is that they cheapen interactions — if game mechanics are implemented without there actually being a game, for example. There’s a fine line between fun and silly.

    But I do agree with you that the social of enterprise is different — and that the innovation needed to deliver productive social enterprise solutions demands thinking about interaction design (social functionalities, not technical functionalities).

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    [...] Enterprise Gamification: How Gamification will Make the Social, Collaborative Dream a Reality “our existing enterprise business culture and its processes and technology have ill-equipped us for supporting the kind of ad hoc collaboration that we need in order to take business efficiency and effectiveness to the next level. Nor are we able to use new social media and collaboration tools to force fit this requirement into the enterprise. Why? Because, fundamentally, we don’t know how to collaborate in this wild world of unstructured, ad hoc, highly interactive, always-on and highly virtual people-to-people-to-enterprise connectivity.” [...]