Information Week contributing editor Lenny Liebmann and I had a chat at IBM’s Lotusphere 2012 / IBMConnect event in Orlando last week.
Lenny wanted to dig deeper into Social Business and get into the ‘why’s’ and ‘how’s’. We talked about a decisive approach to connecting customers, employees and partners and covered a number of topics including:
- The implications of todays increasingly social, vocal social customer on business and why Social CRM matters to customers and to the sales enablement process.
- Why building and connecting vibrant employee and partner engagement networks is imperative to get customer relationship management in the 21st century, right.
- How analytics will play a role.
- And finally, how organizations can get started.
Conversations with Industry Innovators Series with Lenny Liebmann.
(Cross-posted @ Pretzel Logic - Social and Collaborative Business)