If anyone had any question as to whether or not Hubwoo would pursue a business model independent of SAP, this recent announcement should silence any dissenting voices. Now, it was not always this way. Hubwoo once flirted with a different master before the higher-ups at SAP put the kibosh on it (from what I hear, this particular incident got a bit ugly, which is a shame because if they had followed through on it, it would have been a more diversified business strategy for Hubwoo to pursue — and it also would have given SAP a true look under the clothes of its competitor). Regardless, that incident is in the past. What’s news today is that Hubwoo is deepening its relationship with SAP.

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