On Thursday, July 12th, I’m looking forward to chatting with the super smart Brent Leary, Natalie Petouhoff, and Heather Davis about Social/Collaboration and the Cloud. We put out positioning statements to kick off the discussion, as follows:
|Dr. Natalie Petouhoff: “What if your CEO said, ‘I don’t want employees talking to each other. I want people to work by themselves and not collaborate. I don’t care about what customers say. We should be insular and not take any feedback from employees or customers! That’s how we will beat the competition!’?…Unfortunately, many businesses – while not saying this – are explicitly running this way.”Brent Leary: “Successful companies are leveraging social tools and processes throughout the entire organization – not just in marketing and promotion.”
Heather Davis: “Having a defined strategy and clear metrics in place is vital to realizing the business benefits of deploying social collaboration tools in the workplace.”
Sameer Patel: “Social Business forgot about the ‘Business’ part.”
For once, I didn’t bloviate. -)
This should be both a blast and also offer a varied set of perspectives on where we’re going over the next decade with social and the enterprise. Im looking forward to getting to know Heather. Brent, Natalie and I have been pals for a while, but I’m sure we’ll have lots to spar about as the conversation moves forward. Not shocking given the number of avatars that Social Business can sport at any given time.
The Radio show is at 1pm PST, hosted by the very talented Bonnie D. Graham at VoiceAmerica. Come join in if you have a few minutes. Here’s the call-in info.
(Cross-posted @ Pretzel Logic - Social and Collaborative Business)