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Vice President, Marketing at iBASEt. Previous positions include product marketing at Plex Systems, senior analyst at AMR Research (now Gartner), marketing and business development at Cincom Systems, Ingram Micro, a SaaS start-up and at hardware companies. I am also a member of the Enterprise Irregulars. My background includes marketing, product management, sales and industry analyst roles in the enterprise software and IT industries. My academic background includes an MBA from Pepperdine University and completion of the Strategic Marketing Management Program at the Stanford University Graduate School of Business. I teach MBA courses in international business, global competitive strategies, international market research, and capstone courses in strategic planning and market research. I've taught at California State University, Fullerton: University of California, Irvine; Marymount University, and Webster University. I am a Forbes contributor, you can find my blog here on Forbes and I write my own blog, A Passion For Research.

2 responses to “SaaS Adoption Accelerates, Goes Global in the Enterprise”

  1. Lewis Spearman

    Interesting post, pleased to things are picking up in this space. I wrote a post on how CRM adoption in particular can be improved inside organisations. Please take a look: https://unifyo.com/improve-your-crm-adoption

  2. Dan

    As a simple CRM tool you can use this web based app:

    http://www.YouTargets.com

    You can use it to manage up to 30.000 contacts, and keep track of your deals and communications with them. Other features include Cases and Tasks.