Jeff leads leads marekting at Ping Identity; more than 2,000 companies use Ping to provide secure and convenient single signon to their customers, employees, and partners. Jeff is a former venture capitalist with wide ranging experience in enterprise software, consumer applications, social technologies, and media markets.
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2 responses to “From CRM to CXM: Walking the Customer Journey”

  1. Aditya

    Great article, just read this very interesting whitepaper on using a Social CRM parallel to a conventional CRM and how it can help connect with customers in the social sphere , @ bit.ly/UDUptM

  2. Blog :: Scribe Software » Best of CRM: December 14th

    […] From CRM to CXM: Walking the Customer Journey By: Jeff Nolan, VP of Business Development at Get Satisfaction (@JeffNolan) Jeff Nolan responds to Paul Greenberg’s earlier call to define why they are customer experience experts and how their products reflect that. Get Satisfaction is arguably in a good place to respond, as they did in this Enterprise Irregulars piece. In fact, one of his pillars of defense is that CRM is a building block in Customer Experience Management (CXM). […]