LinkedIn Twitter
Vice President, Marketing at iBASEt. Previous positions include product marketing at Plex Systems, senior analyst at AMR Research (now Gartner), marketing and business development at Cincom Systems, Ingram Micro, a SaaS start-up and at hardware companies. I am also a member of the Enterprise Irregulars. My background includes marketing, product management, sales and industry analyst roles in the enterprise software and IT industries. My academic background includes an MBA from Pepperdine University and completion of the Strategic Marketing Management Program at the Stanford University Graduate School of Business. I teach MBA courses in international business, global competitive strategies, international market research, and capstone courses in strategic planning and market research. I've taught at California State University, Fullerton: University of California, Irvine; Marymount University, and Webster University. I am a Forbes contributor, you can find my blog here on Forbes and I write my own blog, A Passion For Research.

10 responses to “B2B Marketers Need To Get Real About Social Media and Customer Engagement”

  1. Heather Baker

    I’m still amazed at how many CEOs of B2B businesses come to us for PR and make sweeping claims like ‘social media is of no value for our business’ – Almost everyone uses LinkedIn and Facebook, and even if you’re a staunch FT reader – most of the ft.com site is made up of blogs – so the claim that social media plays no role in your industry is simply untrue and an excuse to avoid something because you don’t know much about it!

  2. Social Media Marketing Tactics For Small Business | Edwin Dearborn

    [...] the small business owner and entrepreneur, incorporating effective social media marketing tactics can become a source of confusion and frustration. While many businesses claim that they have a [...]

  3. {yahooanswerstitle}

    [...] B2B Marketers Need To Get Real About Social Media and Customer Engagement Social media (84%), digital content creation (79%) and digital advertising (76%) are the three most common digital marketing strategies companies are planning on. The sample includes both B2C and B2B companies. Of these, social media is the most … Read more on Enterprise Irregulars [...]

  4. Kathryn Rouy

    The Gartner study didn’t differentiate between B2C and B2B. It may be that B2C predominates in their marketing technology subscribers. For B2B marketers I recommend
    Infographic: How to Estimate the Value of Social Media Marketing for Your B2B Company http://bit.ly/nmsjHQ and Great Explanation Why Facebook is Irrelevant for b2b Companies http://bit.ly/YHjtX5

  5. Improve Your B2B Social Media Planning | Professional Services Journal

    [...] B2B Marketers Need To Get Real About Social Media and Customer Engagement from Enterprise Irregulars B2B marketers need to get more focused on how fast their prospects and customers are changing as a result of social media. It’s time to question long-held assumptions and look to social media as a means to connect with prospects and customers more effectively. Continue reading [...]

  6. 4 Reasons Why CMOs Still Think Social Media Engagement is Irrelevant aljwrites -

    [...] Louis Columbus, senior manager, enterprise marketing at Cincom Systems, wrote an article titled “B2B Marketers Need To Get Real About Social Media and Customer Engagement.” “One area I consistently see CMOs of B2B companies divided on in their efforts to compete is [...]

  7. Blog :: Scribe Software » Best of CRM: January 25th

    [...] B2B Marketers Need To Get Real About Social Media and Customer Engagement By: Louis Columbus (@louiscolumbus) This piece focuses on the changing B2B marketer – those who need to invest more in systems to better service customers, be those social media, mobile applications and even in CRM. While B2B typically shies away from social media, Columbus highlights some great case studies of companies who have been successful in the space. [...]

  8. Latest Digital Marketing News

    [...] B2B Marketers Need To Get Real About Social Media and Customer Engagement When asked about their company's plans for investing in digital marketing over the next 12 months, 61% said they would be increasing spending in social media, 58% mentioned mobile applications and 54% said CRM. Investing in social media, mobile … Read more on Enterprise Irregulars [...]

  9. Internet Marketing Columbia SC - News from...- InternetMarketingColumbiaSC.com - Internet Marketing Columbia SC

    [...] Go to Source Author: [...]