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Co-Founder and CEO of EchoSign from inception through tens of millions in cash-flow positive SaaS revenue and acquisition by Adobe Systems Inc. Jason then served as Vice President, Web Services at Adobe, where EchoSign was named the most successful acquisition of 2011-12, posting 199% YoY growth.

2 responses to “Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them”

  1. FSA rethinks proposed restrictions on the marketing of certain types of … | Make cash

    […] Hire the Right Type of VP Marketing — Or You'll Just End Up With a Bunch of … Let me just give you one tip. There are basically 2 types of SaaS and business web marketers. And if you hire the wrong type — the more common type — then instead of more customers, you may end up with just a bunch of Blue Pens with your logo on them. Read more on Enterprise Irregulars […]

  2. The Ultimate Guide to Customer Acquisition

    […] corporate customer acquisition isn’t exactly simple, the process is far more complex for startups. Corporations have deeper pockets, greater brand awareness, and an ever growing […]