Enterprise software analyst, blogger, author, speaker and executive at IDC focused on emerging trends in the enterprise, which currently includes social, mobile, cloud and the networked business. Formerly a software executive at a wide range of software vendors including Autodesk, PeopleSoft and MRO, Inc and three silicon valley software startups, I moved to the analyst side in 2006. The group I lead at IDC covers CRM, EA, PPM, PLM, SCM, cloud and SaaS, pricing and licensing, and software partners, channels and alliances. Frequently quoted by the press on topics related to enterprise software, social business, enterprise mobility, cloud computing and other emerging enterprise trends. My IDC Profile. LinkedIn Twitter

15 responses to “New Data on Social Business: Communities Are the #1 Initiative in 2013”

  1. Rachel Happe (@rhappe)

    Hi Michael –
    Excellent research to see and obviously great validation for the work we do at The Community Roundtable and I will add, we are also seeing a spike in demand. For anyone looking for additional resources, we publish a lot of content but this is a good place to start: http://www.slideshare.net/rhappe/community-management-fundamentals
    Thanks again and looking forward to seeing more!

  2. Fierce Loyalty Weekly Web Roundup of Articles & Strategies 2/15/2013 | Fierce Loyalty

    [...] Of course, I’m not surprised by this, but new data released by the Internet Data Corporation shows that businesses know this must be their focus this year. You can read the article and check the data for yourself here: http://www.enterpriseirregulars.com/58622/new-data-on-social-business-communities-are-the-1-initiati… [...]

  3. jostlebrad

    Yes the ~20% in the “already deployed but considering other options” category is interesting. Here is our take on why, based on talking to lots of these folks: http://www.jostle.me/applications/social-business-too-social/

  4. Launch Your Enterprise Social Network ESN Business Collaboration

    [...] has just released their most recent social business survey. The results are noteworthy. Their finding: “Communities are the #1 initiative in 2013.”  This is not coming attractions. This is [...]

  5. Communities Are A Business Priority for 2013: IDC Report and Reality

    [...]  how organizations are making business communities a priority in the next 12 months.  Even before reading the IDC report containing this graphic, I sensed a shift, as we have seen a big uptick in interest and membership in TheCR Network since [...]

  6. Hal Schlenger

    Nice to read about the growing awareness of the value of communities. A word of caution: communities require community management and strategy. In Atlanta, we have formed a community of internal-facing community managers to identify and evangelize best practices. You can find us as a Linked In group: TAG Social Business

    1. mfauscette

      Hi Hal,
      Thanks for the comment. I agree, communities don’t operate effectively without professional community management. A good resource, which you may already be engaged with, is the Community Roundtable, (http://community-roundtable.com/). One of the partners is a former IDC colleague and they put out quite a lot of material for community managers.

      Mike

  7. Hal Schlenger

    Nice to read about the growing awareness of the value of communities. A word of caution: communities require community management and strategy. In Atlanta, we have formed a community of internal-facing community managers to identify and evangelize best practices. You can find us as a Linked In group: TAG Social Business .

  8. Larry Irons

    Hi Michael,

    I’d appreciate more insight into what you mean by the following:

    “An ESN along side of a system to get data to the place in the company where it’s needed, when it’s needed and in context (or in other words, a system of decision), is critical to operating in the sense and respond model, the key to solving ad hoc problems (problems that occur outside of the systems of transaction), and the basis for the data driven organization (more on that in a future post).”

    Specifically, what do you mean by “along side”?

    1. mfauscette

      Hi Larry,
      I’m talking about the need for bringing both relevant people and the related data around an ad hoc problem. The ESN is the vehicle for getting the “right” people together around an issue, but a systematic way of finding the “right” data is also necessary, a system of decision. Today it’s more of a combination / integration of a few different systems to accomplish this, but in the future the transaction system, relationship system and decision system all must function together.

      Mike

  9. Is the window closing on enterprise customer communities?

    [...] the top 100 brands already had customer communities in some form. If that weren’t enough, IDC recently found that online communities are the clear #1 area of interest this year for businesses in general when it [...]

  10. Is the window closing on enterprise customer communities? : Enterprise Irregulars

    [...] the top 100 brands already had customer communities in some form. If that weren’t enough, IDC recently found that online communities are the clear #1 area of interest this year for businesses in general when it [...]

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    [...] this year analyst firm IDC reported that the #1 social business initiative is creating online communities. Many companies, having seen [...]

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    [...] to a survey from the International Data Corporation building online communities is the #1 social business focus for companies. While companies [...]

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