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Well-known CRM analyst and thought leader, Denis has made contributions to our thinking about cloud computing, CRM, social media, analytics and mobility. He runs the Beagle Research Group, LLC and is co-founder and managing principal of The Bullpen Group. He frequently contributes to this and other outlets.

7 responses to “Integrating Your Marketing and Sales Funnel”

  1. Integrating Your Marketing and Sales Funnel : Enterprise Irregulars | Lead Finder Software Pro News Blog

    […] See the article here: Integrating Your Marketing and Sales Funnel : Enterprise Irregulars […]

  2. Funnel Your Enterprise Integrating and - Marketing Sales Irregulars | Sales Lead Management 101

    […] Integrating Your Marketing and Sales FunnelEnterprise IrregularsThe marketing funnel is not exactly a new idea but neither is sales or customer service though all have morphed considerably from what they were more than a decade ago when CRM got started. Sales and service evolved … Just like a sales funnel where … […]

  3. Small Business Plan Video US | Small Business Strategies

    […] Integrating Your Marketing and Sales Funnel : Enterprise Irregulars […]

  4. Rivermaid Trading Co. adds to sales and marketing staff : Marketing Tips

    […] Integrating Your Marketing and Sales Funnel The marketing funnel is not exactly a new idea but neither is sales or customer service though all have morphed considerably from what they were more than a decade ago when CRM got started. Sales and service evolved organically making incremental … Read more on Enterprise Irregulars […]

  5. Ray Stoeckicht

    Totally agreed about marketing needing more performance metrics. MPM sounds like a logical step for CRM. We are building an innovative open source CRM application, Zurmo, and we may want to keep MPM in mind.

  6. What Does Data-Driven Social Media Operations Look Like? - Dachis Group

    […] drives the value organizations are seeking from social media. As Denis Pombriant recently observed, performance management is king today when it comes to marketing and […]

  7. Blog :: Scribe Software » Best of CRM: February 22nd

    […] Integrating Your Marketing and Sales Funnel By: Denis Pombriant (@DenisPombriant) With the buyer’s cycle growing increasingly complicated, the sales and marketing funnels have begun to converge. In order to ensure effectiveness of both channels, companies must integrate sales and marketing using what Denis calls Marketing Performance Management (MPM). At its most basic level, marketing needs to adopt performance management strategies used by sales, such as standards for lead development and velocity through the funnel. […]