
Boticelli: Primavera
It’s now been about a year since Oracle acquired Primavera. So I thought I’d check in with the Oracle folks and see what’s been going on. To that end, I recently spoke with Dick Farris, SVP Oracle Products Primavera GMU.
First though, let’s get the background on Primavera. This was a company founded in 1983. The founders of the company created a couple of tools that got a lot of uptake in the Architecture, Engineering and Construction (ACE) world. Project management was the product line’s strong suit. The company and its founder were also big proponents in the Earned Value concept. In the last decade or so, Primavera acquired Evolve, a provider of high-end PSA (professional services automation). Francisco Partners bought a stake in Primavera a few years ago. I spoke at their 2007 or 2008 User Conference and that event drew several thousand attendees.
Now, under Oracle’s ownership, the Primavera products are being tightly coupled with some of the myriad products that Oracle possesses. Mr. Farris told me that Primavera applications are now integrated with the Oracle e-Business Suite (EBS) of products as well as to the JD Edwards Enterprise One applications. The latter is a good call by Oracle as a number of ACE firms use the JD Edwards products on the AS/400 or Unix platform. Whether (or when) the products are integrated with the PeopleSoft applications is unknown; however, I did mention to Dick that PeopleSoft integration may be of value to the Evolve users…

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While in college in the early 80′s I used Project/2 as a co-op student. As I recall it later became Primivara when it moved off mainframes on to smaller more specialized platforms. Then I was working for a large electric utility which also used Project/2 for outage planning.
Now that Oracle also own’s SPL/Worldgroup they’d do well to cross sell Primavara and SPL. However, based on the brief time I was there, Oracle does not have the organizational structure or the information to effectively cross-sell.
Oracle has always focused on selling the benefits of their technology vs. integration or business processes. Has that changed at all?