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SAP Business ByDesign: Peter Zencke discusses the product evolution

Peter Zencke walks us through the evolution of SAP Business ByDesign; equating early work on the mid-market SAP solution to a "concept car." It's been 4+ years of development and more than 1,000 software engineers.

He highlighted the four key points of differentiation between ByDesign and other midmarket ERP solutions:

  • Completeness
  • Adaptability
  • Ease of Use
  • TCO Reduction

Zencke then showed a video of several of SAP's initial beta customers. Although the video showed four or five, it's my understanding that SAP has 20 live customers with 40+ more in pilots.

The product is designed to provide COMPLETE business process functionality from "order to cash."  The functional footprint covers eight segments:

  • Compliance Management
  • Executive Management Support
  • Financial Management
  • Customer Relationship Management
  • Supplier Relationship Management
  • Project Management
  • Supply Chain Management
  • HR Management

...now on to the DEMO

Note: This is not a recommendation to buy or sell SAP or any other security, but is merely a personal analysis to foster discussion for informational purposes only. At the time of this writing, I and/or funds I maintain discretionary control over, did not maintain a position (long or short) in SAP. We also may, at times, carry derivative options on underlying positions as a hedge.

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