Who you follow on Twitter says a lot about you, it’s the kind of demographic data that’s could actually be insanely valuable. Dustin Curtis explains the reasoning behind why this follow graph is so important. Compare it to who you friend on Facebook, for example. I’m friends with old high school classmates with whom I have little in common and I’m frankly much less likely to follow a brand page on Facebook than I am a Twitter account: the barrier is lower. I’m also constantly tweaking who I do and don’t follow on Twitter, providing the company with near real-time analytics on what my interests are on any given day. With Facebook, it’s more about aggregation of friends than day-to-day culling. Twitter’s follow graph contains the kind of information that Twitter could use to help advertisers better target me and it could potentially have “great value” if Twitter could find a way to fully monetize it.
(Curated by Dennis Moore. Read the complete article here)