Salesforce.com is rolling out the next phase for Radian6 with the introduction of the Insights ecosystem platform for handling social big data.
Acquired roughly 18 months ago, Radian6 is now expanding with this new platform to tackle sentiments, intents, demographics and more key metrics found within the most commonly used social media channels. The idea is to then convey this information in a way that will better enable business customers to optimize their marketing, customer service, and lead techniques.
(Curated by Dennis Moore. Read the complete article here)