Dion Hinchcliffe
Dion Hinchcliffe is a internationally recognized business strategist, enterprise architect, and keynote speaker. He is currently Chief Strategy Officer at the Dachis Group. Dion focuses on the topics of Enterprise 2.0, Web 2.0, Social Business, Service-Oriented Architecture (SOA), open business models, and next-generation enterprises. His thought leadership can be found on ZDNet, On Web Strategy, Dachis Group Collaboratory, InformationWeek, ebizQ, and Musings and Ruminations on Building Great Systems. He co-authored Web 2.0 Architectures for O'Reilly and the just-published Social Business By Design (Spring, 2012) from Wiley. You can also reach Dion at dion.hinchcliffe@dachisgroup.com.
The new digital customer journey: Cross-channel, mobile, social, self-service, and engaged
Businesses planning today to improve their connection to customers in digital channels are increasingly looking at the discipline of mapping out what’s being called the ‘customer journey’. Over the last ten years, the fragmentation of customer engagement across dozens of channels has turned into both a highly vexing problem and an increasingly disruptive challenge to [...]
Is the window closing on enterprise customer communities?
A surprisingly few number of people engage significantly with the companies they care about via social media, as little as 4% according to new research, despite the vast majority of businesses investing in or planning to invest in various forms of social media this year. Exactly why this is the case has various causes. These [...]
What Does Data-Driven Social Media Operations Look Like?
In my research lately, I’ve observed that the confluence of two major trends in the digital world, social business and big data, has led to a host of significant new opportunities — and some inevitable challenges — for our organizations today. Essentially, the world is at last waking up to the fact that online conversations [...]
A new reality between the CMO and CIO
By now you’ve probably heard the prediction floating around that by 2017 or so the CMO will have a larger operating budget than the CIO. By itself, it’s not particularly surprising as marketing has long had a focus on major media and broad market engagement, both expensive propositions in today’s ever-more fragmented media world. Furthermore, [...]
Social media’s rocky road in business
Those who track the online discourse on enterprise social media are surely aware that the trough of disillusionment is likely at hand. Yet the dreaded industry trough, brought about by the over-heated promises and inflated expectations bandied about from just about every quarter — including thought leaders, journalists, vendors, and yes, even end-users themselves — [...]
Social Media Marketing Predictions for 2013 – Part 1
It was certainly an exciting year in social media for brands in 2012, with many intriguing industry developments. Given that the pace of innovation in social will only increase this year, what will 2013 hold for brand marketers as they seek to capitalize on today’s trends? From my discussions, I find that CMOs in particular [...]
2013 predictions for enterprise social media
What will 2013 hold when it comes to the way businesses employ social media to how they operate? Or perhaps more accurately, to the way they find themselves increasingly surrounded by all things social? As organizations prepare their strategic plans for 2013, it sometimes feels that we’ve been on this treadmill for a good while [...]
Advocacy: The New Currency of Marketing
Who do we ultimately turn to when we need to make important decisions in our lives? That’s the fundamental question at the heart of so much today when it comes to media, influence, and ultimately, marketing. What’s more, the reliable sources of trust today are currently on the move. We are in an era where [...]
Sizing up social business for 2012
Without a doubt, organizations of all sizes encountered social media in more of its various forms last year than ever before. Whether it was the marketing team or customer care looking to expand the reach of their traditional channels…
The leading indicators of social business maturity in 2012
So, it’s about seven years after social media first began to be used for business purposes. It’s been a long journey for some and shorter, more intense journey for others. What have we learned so far? What is the state of the industry…
