How social data is changing the way we do business
It’s a familiar litany now, that the openness and transparency of social media will unleash a wide range of compelling outcomes for our organizations, if we’ll only embrace it. While there is little doubt that social media is one of the great phenomenons of our age, there are certainly those that think the hype surrounding [...]
Six Strategies to Optimize Your Social Business Efforts
Once an organization starts listening to and begins engaging in the social world in a meaningful way, then the many benefits of becoming a social business can be fully be explored. And exploration is the right word for it, because the amount of unknowns about how to best go about taking advantage of our profound, [...]
An enterprise-wide vision for social business: SAP’s new take
Earlier today software giant SAP unveiled their latest vision for enterprise social software, along with an integrated set of functional offerings that focus on delivering targeted business value. Is it enough?
Transforming Noise into Signal: Isolating Social Business Results
One of the biggest obstacles I see that businesses engaging in social media have today is clearly understanding the effect their efforts — particularly in externally facing processes such as marketing — are actually having. There are a number of reasons for this and together they conspire to create an environment that leads to uncertainty [...]
The Operations of a Social Business
Earlier this year I explored the structural aspects of social business so we could collectively get a sense of what our organizations need to look like in order to engage effectively in social media at scale. Overall, I was pleased that the feedback on this architectural view of social business was quite positive across the
Dreamforce 12: Social business capabilities evolve in the cloud
Like we needed more confirmation that the cloud is where so much of our businesses are shifting. The evolution of Salesforce is just another proof point that social business will largely exist there too.
Dreamforce 12: Live Blogging the Benioff Keynote
There is plenty of buzz and excitement here at Dreamforce 12 right now, with an estimated double the number of attendees as last year, which is saying something. Peter Coffee is doing the pre-keynote hosting and showing off various aspects of Salesforce product. ZDNet’s Larry Dignan has already covered some of the new announcements this [...]![]()
Is the social networking monoculture ready to crumble?
The emergence of new social networking services such as Pinterest and a growing base of disgruntled 3rd party developers for the leading services shows that changes in the social networking industry are far from over. It’s also causing a rethinking of …
Eight Ways to Prepare for Social Engagement At Scale
Over the last year of so, social business has matured to the point that the vast majority of organizations have some operational social media capability, ranging from the largely tactical to the highly strategic. While we recently highlighted some of the very best strategic stories in the dozens of high-impact case studies in Social Business [...]