Esteban Kolsky
Esteban Kolsky is the founder and principal of thinkJar, a Customer Strategy consulting and think tank organization helping vendors and user successfully become better, more open, and more collaborative organizations. More information about thinkJar
Salesforce Launched Communities Today
(Event note: the traditional Salesforce marketing cycle is to announce a new model/slogan/message at a Dreamforce event, then take the next 1-2 yeas to strengthen the delivery of that message, refining it along the way in Cloudforce or Tour events like this one. This is what happened with the social enterprise, and what is happening [...]
Moxie Tries to Change The Collaboration Game
OK, I am not going to assume you know this – so here it is: Moxie Software is a long-standing client (so are the competitors for the solution described here – I cannot escape that fact; I work in the industry I cover) and I worked with them on the strategy leading to this launch. [...]
What the Launch of Social.com Shows Us
This week Salesforce announced the launch of Social.com – a social advertising solution that brings the power of Radian6 (R6) and Buddy Media (BM) (two acquisitions made by Salesforce in the past two years for over $1 Billion total that had been floundering looking for a purpose) into an innovative way to use Marketing 2.0 [...]
Looking at The Future of Customer Service
The best part of my job is that I get to talk to people; lots and lots of people. I talk to so many people about the same subjects (in this case Customer Service) that I start to see patterns and trends emerge (I was told when I first started working at Gartner that two [...]
Two Things from Convergence 2013: CMOs ain’t Rich, MSDynCRM is Getting There
I attended Convergence for a short time this week (I was unfortunately booked for another event so I was only able to make it for a day and a half). It was a good show, nearly 12,000 people clamoring to learn as much as possible about Microsoft Dynamics (all of the flavors, not just CRM) [...]
Social Business is a Snap
Yep, you read that right. A snap. Simple. Uncomplicated. Two bits and change. a Drachma of work (well, probably the wrong analogy). And you don’t even need to buy, invest, change, or even do something different. You got all it takes, most of what it needs (you may need some software – but i am [...]
Breaking Down Silos with — Who? SAP? Seriously?
Yes, I am serious. Of course, as everything else – it is all in context. Hear me out… I was in Mexico last week for SAP Forum (a well attended event where over 5,000 people went to discuss the current and future state of SAP and Enterprise Software in Latin America). As in Madrid for [...]
Ruminations on ROI Versus TTV
Last few weeks I have had some very interesting meetings and discussions. If you follow my writings, presentations, etc. you know that I don’t believe in the need for ROI (Return on Investment) calculations for — well, most of the stuff we buy for Enterprise Software. In my view, ROI is something that is either: Asked by [...]
May I Recruit Your Help in a Knowledge Management Research Project?
Late in 2011 I conducted my first market research project on Knowledge Management. I wanted to get an idea of what was going on in the world, what projects you (royal you, not you personally) were working on, what projects you were going to invest money in, and (more than anything) what was affecting your [...]
IBM Heralds The Mainstreaming of (Not Social) Business in Orlando
I was at IBM Connect 2013 last week in Orlando. A wonderful experience where IBM brought together partners, customers, suppliers (also known as consultants and system integrator and analysts. It was a good event from many perspectives, but I want to highlight three things I noticed in the time I was there: (Social) Business is Now [...]
