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Maggie Fox

Maggie Fox

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Maggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has helped some of the best-known brands in Europe and North America get social, including Ford Motor Company, SAP, RBC, 3M and Thomson Reuters. Maggie has been interviewed about social media by Inc. Magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others. In 2009 she was named one of the Top 100 Marketers in Marketing Magazine’s 100th Anniversary Edition, and in 2011 The National Post named her one of Canada’s Top Innovators. She sits on the Boards of GetElevate.com and the Heart and Stroke Foundation.

Yahoo and Tumblr – Avoiding Commoditization by Association

Yahoo and Tumblr – Avoiding Commoditization by Association

By Maggie Fox on May 22, 2013

So, it’s official – while many of us (especially on Twitter) waited and watched over the weekend after All Things D broke the story, Yahoo has agreed to buy content sharing platform Tumblr for $1.1 billion in cash. The analysis has been varied and thoughtful: why Tumblr’s exit is about 30% of what it might [...]

Posted in Business, Featured Posts | Tagged David Karp, Facebook, Instagram, Marissa Mayer, MySpace, Tumblr, Twitter, Yahoo | Leave a response

Planning to be Spontaneous: Oreo and Realtime Marketing

Planning to be Spontaneous: Oreo and Realtime Marketing

By Maggie Fox on May 17, 2013

Success in real-time marketing is as much operations as creativity Ever since Oreo suggested that you could “still dunk in the dark” during the 2013 Super Bowl blackout, real-time marketing (RTM) has become the new black. Never mind that the phrase was first coined in 1995 by Apple marketing guru Regis McKenna; this winter, breathless [...]

Posted in Business | Tagged marketing, Oreo | 1 Response

I disliked Sheryl Sandberg because she is successful.

I disliked Sheryl Sandberg because she is successful.

By Maggie Fox on March 12, 2013

I have long expressed strong opinions about the importance of diversity in the workplace, was the co-founder of an organization devoted to making technology more accessible to women and believe the “likability double standard” almost all of us hold about ambitious women vs. men needs to be smashed into a million pieces. And yet, I’m [...]

Posted in Featured Posts, Trends & Concepts | Tagged diversity, Facebook, Sandberg, Sheryl Sandberg, women | Leave a response

If You Have More Than Three Priorities, You Have No Priorities

If You Have More Than Three Priorities, You Have No Priorities

By Maggie Fox on February 6, 2013

 Some rights reserved by hockadilly One of my favorite sayings (with apologies to Jim Collins, author of From Good to Great) is: “If you have more than three priorities, you have no priorities.” I literally use this to run my business life – every year, my team and I agree on three high-level strategic priorities for the [...]

Posted in Business, Trends & Concepts | Tagged education, Focus, planning, priorities, Time management | Leave a response

Why Marketers Will Rule the World

Why Marketers Will Rule the World

By Maggie Fox on November 27, 2012

I’ve recently delivered the keynote at Marketing Magazine’s 2012 Social Media Conference, and spoke about something I had been thinking about a lot lately: that the explosion of customer data provided by social and digital have put extreme power in the hands of marketers, if only you’ll learn how to wield it. We’re entering a [...]

Posted in Business, Featured Posts | Tagged Big Data, CMO, marketing, New York Times, Social Media Group, Wall Street Journal | 1 Response

Are you seriously saying that “engagement” is a meaningful business metric?

Are you seriously saying that “engagement” is a meaningful business metric?

By Maggie Fox on October 19, 2012

I love metrics that have meaning – not just counting, but stats and figures that actually demonstrate business value. The measure I love best in social media is ROI (and yes, Virginia, there is a social media ROI – so much so that we recently executed a campaign for a client that allowed us to [...]

Posted in Trends & Concepts | Tagged Brian Solis, pivotcon, pivotconf, Social Media, Virgin Mobile | 2 Responses

Marketing Isn’t Dead – It’s Everywhere

Marketing Isn’t Dead – It’s Everywhere

By Maggie Fox on August 16, 2012

Last week Bill Lee wrote a controversial article in which he claimed that “marketing was dead” (yet another clever use of a traffic-grabbing title.). It was later (correctly, IMHO) pointed out that what Lee probably should have said was that “advertising was dead”. Regardless of where you come down on this debate, it’s nice to [...]

Posted in Business | Tagged Harvard Business Review, Internet marketing, marketing, Metadata, Monty Python | Leave a response

Paid, Earned and Owned Are Dead

Paid, Earned and Owned Are Dead

By Maggie Fox on July 22, 2012

It’s absolutely perfect timing for this blog post (which I’ve been thinking about for the last month or so), hot on the heels of Altimeter Group’s report, released this week, titled, The Converged Media Imperative: How Brands Will Combine Paid, Earned and Owned Media. It’s a great report that identifies and speaks to a trend [...]

Posted in Featured Posts, Trends & Concepts | Tagged Blog, Social Media Fundamentals, Social Media Public Relations, Whitepaper | Leave a response

Image credit: Jookeroo

Work: You’re Doing It Wrong

By Maggie Fox on September 6, 2011

As is fitting on Labour Day, I’d like to draw together some threads I’ve seen over the last week, all relating to work. They may not seem initially to be connected, but don’t worry – I’ll get there!! The first came in the form of a post titled “Are Women Dissatisfied Enough?” on one of [...]

Posted in Featured Posts, Trends & Concepts | Tagged Blog, Management, women in tech, work | Leave a response

Joining the Board of the Empire Club of Canada!

Joining the Board of the Empire Club of Canada!

By Maggie Fox on July 27, 2011

I’m so very pleased to announce that I have been elected to the Board of the Empire Club of Canada, effective September, 2011! In case you’re unfamiliar with the Empire Club, it’s: “One of Canada’s oldest and largest speakers’ forums with a membership comprised of some of Canada’s most influential leaders from the professions, business, [...]

Posted in Business | Tagged Blog, Canada, Empire Club, news | 3 Responses

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