By Paul Greenberg on April 27, 2015
NICE, SAS and Verint have one thing in common: Customer engagement analytics and optimization solutions. Beyond that, they are all different. See why and what they have to be do to be different and even more successful.
By Paul Greenberg on April 9, 2015
Customer Engagement puts on its first big boy pants If you travel back in time a few years and listen in on boardrooms, customer engagement wasn’t much of a discussion. The rage was all “social” but as Gartner would put it, social was in the midst of a rather heavy hype cycle. Nonetheless, social bore […]
Posted in Business, Featured Posts | Tagged CRM Watchlist, CRM Watchlist 2015, customer engagement, Customer Experience, customer relationship management, enterprise software, Google Analytics, lithium, Medallia | Leave a response
By Paul Greenberg on March 31, 2015
Microsoft begins to align businesses and business units with each other and the 21st century. Paul Greenberg scores the conference and assesses the company’s direction.
By Paul Greenberg on March 17, 2015
Adobe is a player now and they hold their own with unique twists and turns against all major players in the marketing cloud space. But they have things they must do that will carry them to the next level. They do put on a helluva conference.
By Paul Greenberg on March 9, 2015
CRM companies like NetSuite, SAP and Oracle have long histories as suite providers. Is the suite era over? Is best-of-breed the winner? Not so fast: Think ecosystems and make sure you understand why these three companies won the CRM Watchlist 2015.
Posted in Business, Featured Posts, Technology / Software | Tagged Apttus, Cloud Computing, customer relationship management, Enterprise resource planning, enterprise software, netsuite, oracle, salesforce.com, sap | Leave a response
By Paul Greenberg on February 23, 2015
The three marketing companies that won this year’s Watchlist- Adobe, Callidus Cloud and OutMarket – couldn’t be any more different. Check them out: It is so worth it.
By Paul Greenberg on February 12, 2015
Salesforce has won mindshare at a level so substantial that all other companies — including much bigger ones — compete against it. Salesforce is Elite, all right. But is it perfect?
By Paul Greenberg on February 11, 2015
The CRM Watchlist 2015 Elites is a small group with a huge impact. Yesterday, we looked at Microsoft, and today, we take a look at the littlest of the four: PROS. Let ‘er rip.
By Paul Greenberg on February 10, 2015
Since the last third of Steve Ballmer’s reign and continuing with Satya Nadella, Microsoft has made a commitment to thinking in ecosystems — and just in time. What can they do to improve?
By Paul Greenberg on February 4, 2015
EY Advisory earned the CRM Watchlist 2015’s highest score. Why? They deliver the perfect integration of mission and vision with actual work and corporate life. Take a gander.