By Paul Greenberg on October 15, 2014
Customer engagement is becoming a hot subject and the associated technology offerings are out there. Listen to Paul Greenberg’s random thoughts on customer engagement, a post-CRM world and some status updates.
By Paul Greenberg on September 24, 2014
No matter what SAP’s press release says, CRM isn’t a failed experiment, it’s not dead, and it continues to thrive. Paul Greenberg answers the latest barb thrown.
By Paul Greenberg on September 17, 2014
Good business isn’t only ‘all about people.’ It’s also about the processes they are saddled with. Paul Greenberg shares his customer’s lament about a sale that turned into a nightmare.
By Paul Greenberg on June 10, 2014
Customer engagement is the prevailing theme for probably the next decade. CRM Idol 2014, the contest for emerging tech companies, should reflect that theme big time this year.
By Paul Greenberg on May 19, 2014
More insights into the customer-facing market, including a look at specialization, verticals, interesting companies, current projects and a couple of rants.
By Paul Greenberg on May 13, 2014
Here are some thoughts on how I see the CRM market moving and various tech companies and projects that I think you’ll find to your liking.
By Paul Greenberg on April 14, 2014
This is the last of the reviews. We end on a high note with IBM, Solvis Consulting, and The Pedowitz Group, all consulting organizations, all very different, all having an impact, and all at a crossroads. See what they think — and what I think — the…
By Paul Greenberg on April 10, 2014
I’m taking a break before the final CRM Watchlist, but its just such a good break. I got Eric McKirdy, who is Ask.com’s Global Customer Care Manager here for chat on how he takes care of the 100 million Ask.com customers – and how you might think about…
By Paul Greenberg on April 7, 2014
The final CRM Watchlist 2014 vendors, though we still have the consulting/SIs – 3 of them – to go. NexJ, PROS and UserVoice. Three companies not alike at all, but three companies having a major impact on the market. All winners. All even bigger potenti…
By Paul Greenberg on April 2, 2014
I just witnessed the beginning of Adobe’s transformation to a possible marketing technology power. There is a lot to do for them to get there, but they truly have a shot. Read why and what they need to do.