By Paul Greenberg on February 23, 2015
The three marketing companies that won this year’s Watchlist- Adobe, Callidus Cloud and OutMarket – couldn’t be any more different. Check them out: It is so worth it.
By Paul Greenberg on February 12, 2015
Salesforce has won mindshare at a level so substantial that all other companies — including much bigger ones — compete against it. Salesforce is Elite, all right. But is it perfect?
Posted in Business, Featured Posts, Technology / Software | Tagged Cloud Computing, CRM, CRM Watchlist, CRM Watchlist 2015, enterprise software, Fortune 500, Marc Benioff, salesforce.com, TechCrunch | Leave a response
By Paul Greenberg on February 11, 2015
The CRM Watchlist 2015 Elites is a small group with a huge impact. Yesterday, we looked at Microsoft, and today, we take a look at the littlest of the four: PROS. Let ‘er rip.
By Paul Greenberg on February 10, 2015
Since the last third of Steve Ballmer’s reign and continuing with Satya Nadella, Microsoft has made a commitment to thinking in ecosystems — and just in time. What can they do to improve?
Posted in Business, Featured Posts, Technology / Software | Tagged Cloud Computing, CRM, CRM Watchlist, CRM Watchlist 2015, enterprise software, microsoft, Satya Nadella, Steve Ballmer | Leave a response
By Paul Greenberg on February 4, 2015
EY Advisory earned the CRM Watchlist 2015’s highest score. Why? They deliver the perfect integration of mission and vision with actual work and corporate life. Take a gander.
By Paul Greenberg on January 27, 2015
The 4th annual Lifetime Achievement Award goes to the institution which, historically, might have had the most impact on the CRM industry. That would be CRM Magazine. Find out why.
By Paul Greenberg on January 19, 2015
Finally, we have the winners of the 2015 CRM Watchlist. This year, it was tougher than ever to win, but these companies have what it takes to make a big impact on the markets they play in.
By Paul Greenberg on January 8, 2015
What is the state of customer engagement? What kind of framework needs to be created to help businesses achieve that engagement? It starts here with the 2015 agenda for customer engagement.
By Paul Greenberg on October 15, 2014
Customer engagement is becoming a hot subject and the associated technology offerings are out there. Listen to Paul Greenberg’s random thoughts on customer engagement, a post-CRM world and some status updates.
By Paul Greenberg on September 24, 2014
No matter what SAP’s press release says, CRM isn’t a failed experiment, it’s not dead, and it continues to thrive. Paul Greenberg answers the latest barb thrown.