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Ross Mayfield

Ross Mayfield

Chairman, President & Co-founder of Socialtext, a leading Enterprise Social Software provider. Previously  VP of Marketing for a Fujitsu spinout and CEO of an enterprise risk management software company. Co-founded RateXchange (AMEX:RTX), the leading B2B commodity exchange for telecom, founded an ISP, a web-design company, and has served on a number of Advisory Boards of high tech startups. Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector. He is a noted blogger, industry expert, conference speaker. 
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Humanising the Enterprise for Greater Efficiency and Effectiveness

Humanising the Enterprise for Greater Efficiency and Effectiveness

By Ross Mayfield on March 11, 2010

I’m in Austin where we just announced a partnership with the Dachis Group at their Social Business Summit. Lee Bryant is talking about how to build more efficient and effective organizations. What follows is an impressionistic transcript. I’m somewhat of…

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Socialtext Made Group-Forming Ridiculously Easy

Socialtext Made Group-Forming Ridiculously Easy

By Ross Mayfield on March 3, 2010

Ridiculously easy group-forming matters because the desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct that has always been constrained by transaction costs. Now that group-forming has gone from hard…

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Channels for Business Content on SlideShare

Channels for Business Content on SlideShare

By Ross Mayfield on February 3, 2010

As an advisor to SlideShare, I’ve been proud to watch it grow into the world’s largest professional sharing community. Traffic grew 400% last year to 25 million unique monthly visitors, the majority of which are business decision makers. And guess what, its mostly people (and increasingly companies) pitching each other. So over the past couple [...]

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From withholding to sharing information for Sales & Marketing

From withholding to sharing information for Sales & Marketing

By Ross Mayfield on December 21, 2009

B2B Sales & Marketing has traditionally been driven by withholding information. A tradition that is turning on its head rapidly.
Marketing would entice a prospect with the lure of an asset, like a whitepaper. You fill in a form, providing your information, in order to gain access to information. PR held back on its best information [...]

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The More Than RSS Market

The More Than RSS Market

By Ross Mayfield on December 21, 2009

Richard McManus of RWW notes the continuing decline of RSS Readers, suggesting the market is largely dominated by Google and in disarray. Five years ago there was a perception that this was a hot category. An underlying standard was freeing…

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Health Reform: Taking the Wrong Risks

Health Reform: Taking the Wrong Risks

By Ross Mayfield on December 17, 2009

This week the NY Times explores how failing to pass health reform will have an impact on innovation — and archetypal Silicon Valley startups.
In the cradle of American innovation, workers are making career choices based on co-payments, pre-existing conditions and other minutiae of health insurance. They are not necessarily making decisions based on what would [...]

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Why Twitter Implemented Retweets

Why Twitter Implemented Retweets

By Ross Mayfield on November 12, 2009

In a thoughtful post, Ev explains the thoughts behind why twitter implemented Retweets. There are a lot of good reasons for adapting this user generated convention into mainstream use. MG Siegler, Sean Bonner and others provide some insight into how…

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From Enterprise 2.0 Adoption to Business Value

From Enterprise 2.0 Adoption to Business Value

By Ross Mayfield on November 2, 2009

In 2006, Enterprise 2.0 gained a definitional framework with Andrew McAfee’s seminal article. But then the conversation quickly shifted to adoption frameworks. In part this was needed for something that was both new and powered by people. But unfortunately it…

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Expertise Location and Social Sofware

Expertise Location and Social Sofware

By Ross Mayfield on October 26, 2009

Today’s Wall Street Journal has an article on How to Find In-house Experts in a Big Company by researchers Izak Benbasat, Dorit Nevo and Yair Wand. The traditional approach is the centralized credentialing of experts, which fails with dynamic organizations…

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Web 2.0 Square

Web 2.0 Square

By Ross Mayfield on October 22, 2009

The theme of this year’s Web 2.0 Summit is web squared (pdf). That is, its time to focus on impact in the real world.
Fred Wison says the big trends driving this space are social, mobile and real time — to form a golden triangle.
I’d suggest geo, or location, provides as big of a vector for [...]

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