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Bob Warfield

Bob Warfield

Serial Entrepreneur, 5 startups, Product Guy, and Inveterate Blogger!
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Too Many Would-Be Entrepreneurs Are Thinking About Their Ideas, Companies, and Investors All Wrong

Too Many Would-Be Entrepreneurs Are Thinking About Their Ideas, Companies, and Investors All Wrong

By Bob Warfield on April 22, 2013

As so often happens, the serendipitous intersection of one too many notes from the same chord in a short time have prompted me to post.  In this case, I am seeing a lot of evidence that would-be entrepreneurs just don’t think about their ideas, their companies, or investors as they should. Case in point: I [...]

Posted in Business, Featured Posts | Tagged bootstrapping, strategy, venture | 1 Response

Om Malik Boycotting Google Keep Because of Google Reader

Om Malik Boycotting Google Keep Because of Google Reader

By Bob Warfield on March 21, 2013

Om’s boycotting Google Keep, and he’s damned right–every word he wrote. Here’s the money quote for me: It might actually be good, or even better than Evernote. But I still won’t use Keep. You know why? Google Reader. I spent about seven years of my online life on that service. I sent feedback, used it to [...]

Posted in Technology / Software | Tagged strategy | Leave a response

Google’s Story That Google Reader Traffic Declined Is BS When You Put That Traffic Alongside Google+

Google’s Story That Google Reader Traffic Declined Is BS When You Put That Traffic Alongside Google+

By Bob Warfield on March 15, 2013

It wasn’t hard to read between the lines–I’ve been calling Google’s decision to drop Google Reader a Microsoft-esque decision made to try to push customers to their other products, and especially to Google+.  Google’s story that it needed to be done because of declining traffic is BS when you look at the real numbers.  Buzz [...]

Posted in Technology / Software | Tagged BuzzFeed, google, Google Reader, microsoft, RSS | Leave a response

6 Ways The Pundits Are Dazed and Confused About Google Reader and RSS

6 Ways The Pundits Are Dazed and Confused About Google Reader and RSS

By Bob Warfield on March 14, 2013

One of the you-betcha-surefire Pundit strategies is that when something is getting a lot of heat, like the current flap over Google dropping Google Reader, you can get a lot of attention by disagreeing with the crowd.  You want to do so in the most colorful possible way, in fact.  It’s a common form of [...]

Posted in Featured Posts, Technology / Software | Tagged Dave Winer, Flipboard, google, Google Reader, River of News, RSS, Twitter, user interface, Web 2.0 | Leave a response

Google, If You Think I’ll Move From Reader to Another Google Product, Drop Dead

Google, If You Think I’ll Move From Reader to Another Google Product, Drop Dead

By Bob Warfield on March 13, 2013

Just got the news that Google Reader will be turned off July 1.  Realistically, I should’ve moved after the first time they brain-damaged it and I railed about it, but I stupidly stuck to it.  Now I’m sorry. I’m not the only one, Om Malik says it is his second most used Google application after Gmail. [...]

Posted in Featured Posts, Technology / Software | Tagged Feedly, google, Google Reader, Netvibes, strategy, wordpress | 5 Responses

Check on Your SaaS Company’s Hosting Provider, Avoid Firehost

Check on Your SaaS Company’s Hosting Provider, Avoid Firehost

By Bob Warfield on February 25, 2013

My CNCCookbook blog is experiencing it’s second outage so far this month.  That’s a cause for visitor unhappiness and potentially lost business.  I use Page.ly, because I believe in SaaS services.  CNCCookbook is bootstrapped, and I try not to spend any of my time at all doing something that I can easily have done for [...]

Posted in Technology / Software | Tagged Amazon.com, Cloud, Firehost, Page.ly, wordpress, WPEngine | 4 Responses

Charging for Your Product is About 2000 Times More Effective than Relying on Ad Revenue

Charging for Your Product is About 2000 Times More Effective than Relying on Ad Revenue

By Bob Warfield on February 24, 2013

I was reading Gabriel Weinberg’s piece on the depressing math behind consumer-facing apps.  He’s talking about conversion rates for folks to actually use such apps and I got to thinking about the additional conversion rate of an ad-based revenue model since he refers to the Facebooks and Twitters of the world.  Just for grins, I [...]

Posted in Business | Tagged bootstrapping, CNCCookbook, Conversion Rate, Facebook, Revenue model, startups, strategy, Twitter, venture | Leave a response

How Many Software Companies Monitor Their Software as Well as Tesla Monitors its Cars?

How Many Software Companies Monitor Their Software as Well as Tesla Monitors its Cars?

By Bob Warfield on February 15, 2013

The unfolding story of how the New York Times’ negative review of the Tesla Model S may have actually been faked is a cautionary tale for software vendors.  Basically, there is enough instrumentation and feedback built into the Tesla S that Elon Musk was able to “shred” the review, as Dan Frommer writes.  The graphical [...]

Posted in Featured Posts, Technology / Software | Tagged Cloud, customer service, Software development, strategy, user interface | 1 Response

Big Data is a Small Market Compared to Suburban Data

Big Data is a Small Market Compared to Suburban Data

By Bob Warfield on February 4, 2013

Big Data is all the rage, and seem to be one of the prime targets for new entrepreneurial ventures since VC-dom started to move from Consumer Internet to Enterprise recently.  Yet, I remain skeptical about Big Data for a variety of reasons.  As I’ve noted before, it seems to be a premature optimization for most companies.  That post [...]

Posted in Featured Posts, Technology / Software | Tagged Big Data, Cloud, data center, enterprise software, multicore, NoSQL, Object database, platforms, SaaS, service, Suburban Data | 2 Responses

Career Advice:  When They Replace the CEO At Your Company, It’s Time To Move On

Career Advice: When They Replace the CEO At Your Company, It’s Time To Move On

By Bob Warfield on January 18, 2013

A word of warning: VC’s and CEO’s may hate this post, though more the former than the latter unless you’re the New CEO replacing the Old CEO.  I must also say that the Valley has gotten better in recent years as it has realized that replacing a CEO is no small thing.  Many now conceed [...]

Posted in Business, Featured Posts | Tagged CEO, entrepreneuship, Portfolio company, startups, strategy | 1 Response

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