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Bob Warfield

Bob Warfield

Serial Entrepreneur, 5 startups, Product Guy, and Inveterate Blogger!
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Is Silicon Valley Worth the Cost for Tech Startups and Bootstrappers?

Is Silicon Valley Worth the Cost for Tech Startups and Bootstrappers?

By Bob Warfield on January 11, 2013

There’s always some article or other in the blogosphere rambling on about why XYZ will be the next Silicon Valley–they’re quite popular.  I just read an interesting piece that has some clues about the true costs of living here (yes, I live at least near SV and have worked most of my career in SV). [...]

Posted in Business | Tagged bootstrapping, content marketing, Hacker News, Houston, Silicon Valley, startups | 3 Responses

Can We Ignore Churn Early On at a SaaS Company?

Can We Ignore Churn Early On at a SaaS Company?

By Bob Warfield on January 10, 2013

Jason Lemkin has my juices flowing again.  He’s published a blog post with the suggestion that you should ignore churn and length of sales cycle as key management metrics when a SaaS company is young.  I’m with him on the Sales Cycle–it’ll be all over the map in the early days.  But on churn?  Nope, [...]

Posted in Business, Featured Posts | Tagged Churn rate, echosign, freemium, Jason Lemkin, SaaS, saas business venture, startups, strategy | 8 Responses

No office, no boss, no boundaries:  The Life of a Bootstrapper

No office, no boss, no boundaries: The Life of a Bootstrapper

By Bob Warfield on January 10, 2013

I loved this CNN article that I found courtesy of Hacker News, except for the sketchy spin on loneliness.  It captures some of the lifestyle I’d like to have, though I’m not there yet.  I have been able to quit my day job, but I’m still low enough in six figures and busy enough with [...]

Posted in Business | Tagged bootstrapping, CNCCookbook, customer service, Hacker News, startup | Leave a response

A Solo Bootstrapping Odyssey:  2012 Was The Year I Quit My Day Job

A Solo Bootstrapping Odyssey: 2012 Was The Year I Quit My Day Job

By Bob Warfield on January 9, 2013

For those who like Bootstrapping Case Studies, here is mine. 2012 was the year I moved on from a Day Job and started doing my Bootstrapped Company CNCCookbook full-time.  I’m not the first to do so, and certainly not the last, but I thought I’d provide a historical background and then some data on CNCCookbook in 2012 [...]

Posted in Business | Tagged Agile Backlog, bootstrapping, CNCCookbook, Day Job, Entrepreneurship, Silicon Valley, startups, strategy, venture | 5 Responses

Converting Content-Audience Fit to Product Traction

Converting Content-Audience Fit to Product Traction

By Bob Warfield on December 18, 2012

Jason Lemkin has a new post out about gaining traction after your product ships.  He says it’s hard, much harder than building the 1.0 product which was already hard, and he makes some concrete suggestions on how to go about gaining traction: –  Finish hiring your core team.  Presumably you’ve left the sales and marketing [...]

Posted in Business, Featured Posts | Tagged bootstrapping, Helpstream, marketing, SaaS, strategy, venture | 1 Response

Reading News on an iPad is Astonishly Bad UX

Reading News on an iPad is Astonishly Bad UX

By Bob Warfield on December 13, 2012

Hi, my name is Bob Warfield, and I am a news junkey.  I subscribe to about 200 blogs in my feed reader.  I alternate between my Gmail, Google Reader, and Google News when I have a spare moment of leisure, looking for something new and exciting to discover.  I do this almost entirely on my [...]

Posted in Featured Posts, Technology / Software | Tagged apple, google, Google News, iPad, mobile, paywall, user interface | Leave a response

The Very First Thing a Founding Team Needs to Do:  Achieve Content-Audience Fit

The Very First Thing a Founding Team Needs to Do: Achieve Content-Audience Fit

By Bob Warfield on December 10, 2012

A lot of entrepreneurs,  when faced with the question, “What’s the most important thing to do first?”, would answer, “Build a product.” Big mistake. The most important thing to do first is to find an audience.  It may be that building a product is an integral part of growing your audience, but you’re not ready to [...]

Posted in Business, Featured Posts | Tagged bootstrapping, Google Analytics, marketing, Product marketing, startups, strategy, Tribe, venture | Leave a response

The Series A Crunch:  One More Reason to Bootstrap and Skip Venture Capital

The Series A Crunch: One More Reason to Bootstrap and Skip Venture Capital

By Bob Warfield on November 28, 2012

I’ve talked a lot about bootstrapping on this blog–I am a total convert, and I’m enjoying every minute of bootstrapping my own company.  There are many reasons for my enthusiasm.  Investors these days are going to make you take most of the bootstrap journey before giving you a dime being one of the biggest.  You’ve [...]

Posted in Business, Featured Posts | Tagged bootstrapping, Entrepreneurship, Liquidity Event, Seed money, startups, vc funding, venture, Venture Capital | 1 Response

Most Hiring and Investment Decisions are Terrible Due to Pattern Matching

Most Hiring and Investment Decisions are Terrible Due to Pattern Matching

By Bob Warfield on November 27, 2012

One often hears venture capitalists refer to their decision making process as “pattern matching“.  This reference to machine learning (and a fuzzy match really ought to be pattern recognition, but hey, the techies aren’t using this language so much) is intended to sound smart.  One envisions coupling years of hard-earned experienced with the biggest neural [...]

Posted in Business | Tagged machine learning, Pattern matching, Silicon Valley, startup hiring, startups, strategy | 1 Response

Saw the Microsoft Surface Tablet and Liked It

Saw the Microsoft Surface Tablet and Liked It

By Bob Warfield on November 26, 2012

I was at Houston’s Galleria mall during the Thanksgiving weekend and got a chance to spend some time in both the Microsoft and Apple stores there.  I had read a few articles praising the device, such as Jeff Atwood’s piece (which fairly gushes), but was skeptical.  I’m not at all an Apple Fan Boy nor [...]

Posted in Featured Posts, Technology / Software | Tagged Microsoft Surface, mobile, platforms, strategy, user interface | Leave a response

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