Founder and CEO of AbleBrains, a firm that specializes in helping companies "get their juice back" so that they can go to market in a compelling, innovative and profitable fashion.
Prior to AbleBrains, Steve was a senior executive with SAP, leading some of the companies efforts in the mid-market, as well as leading their Customer Experience, Oracle Competitive Strategy, Social Media, Services Marketing & the Global Competitive and Market Intelligence teams.
He has been an EIR for BRM Capital as well as CA's product strategy lead for its Unicenter product line. He's held numerous technology and marketing positions throughout his career.
By Steve Mann on May 3, 2013
“You never write! You never call” is the typical refrain I hear from my mother once I finally do write or pick up the phone. Too little, too late I guess. Or I hear, “How come you don’t help me when I need it rather than when its convenient?” is another Mom fav. … now swap […]
By Steve Mann on May 1, 2013
10 years ago, Gerald Zaltman, wrote a book that fundamentally altered the way I view markets and the consumers that inhabit them — How Customers Think. The book lays some foundational notions for those of us that wish to pursue Neuro- and content- marketing. Among them include: Most of the thoughts that influence a consumer’s […]
By Steve Mann on April 26, 2013
As a former neuroscientist, Neuromarketing is close to my heart. At its essence, its leveraging how consumers store, represent and respond to information about a product or service in their heads. And to do so in such a way as…
By Steve Mann on July 16, 2012
The passing of Steve Jobs, his subseqent biography and the recent HBR article on his management Photo credit: courtesy of Catapult Global principles has stoked tremendous interest in the importance of design in building great products and companies. Designing great products is a brilliant notion… hard to do but easy to see how effective it […]
By Steve Mann on July 11, 2012
A recent Gallup poll states that 71% of employees at US organizations are not engaged in their jobs. Oh man. What’s also fascinating about this poll is that highly educated and middle-aged workers are less likely to be engaged. So…
By Steve Mann on June 20, 2012
This post is dedicated to Molly Miller, my soon to be former VP of Customer Discovery & Innovation, whose passion for uncovering the needs of customers and developing innovations that meet those needs is unmatched. For those of you that don’t know what ethnography is, its the act of immersing yourself in the customer’s context […]
By Steve Mann on August 31, 2011
The pace of change in the online world is causing organizations to struggle to keep up with their online interactions with their customers. More and more of these interactions happen nowadays via the Interweb. While these digital interfaces serve consumers everywhere, the user experience these consumers have shapes how they view the brands in their lives. […]
By Steve Mann on August 28, 2011
The EI’s have been discussing the importance of branding the term “cloud.” The actual question posed to the group was: Since everyone is “cloud” today curious to see how everyone views it in the market. Is it becoming passé or in the words of Gartner has it entered the “drought of disillusionment”? How important (or not) […]
By Steve Mann on November 1, 2010
The Enterprise Irregulars will be @ Defrag (Nov. 17-18 outside of Denver) this year, presenting a track on platform shifts. We have five, yup five free passes to Defrag to give away. But to get a free pass, ya gotta ask us a question. The five people who pose the most interesting, most thought- provoking […]
By Steve Mann on October 12, 2010
Some of the EI’s took a briefing today from Jon Miller, Co-founder and VP of Marketing for Marketo. Jon briefed us on their new product – Revenue Cycle Explorer, which purports to be able to accurately analyze ROMI – your…