By Dion Hinchcliffe on April 5, 2014
I’m looking forward to traveling to Paris, France the week after next to provide the opening keynote to the Intersection Conference. Intersection is an intriguing new multi-disciplinary event organized by Milan Guenther that’s intended to explore how we should design our organizations for the future. Milan also wrote a terrific book by the same name, […]
Come to the SaaStr Spring Soiree April 24 on Sand Hill Road — And Also Learn How to Hire a Great VP of Marketing!
By Jason M. Lemkin on April 4, 2014
Last September, we did the first SaaStr get together, the SaaStr Summer Social. Over 500 SaaS founders, execs, and VCs got together on Sand Hill Road for cocktails, BBQ, and a chance to discuss all things recurring revenue. You can see some pics below and here. We’re doing another one now on Thursday April 24 […]
By Denis Pombriant on April 3, 2014
Relentless might not be the first word you associate with Salesforce.com but in retrospect, it fits very well. Other words might include logical and well planned. President and Vice Chairman Keith Block came to Boston this week with a troupe of “forcers” to deliver the company’s post Dreamforce message to an appreciative audience. Block’s message […]
By Michael Krigsman on April 3, 2014
A new study from strategy consulting firm, McKinsey, shows “growing dissatisfaction” with IT performance, from both business users and within the ranks of IT itself. The study notes that almost one-third of IT respondents believe replacing their own leadership should be a top priority to improve IT performance. This data signals a growing crisis, in which […]
By Denis Pombriant on April 3, 2014
After many years, I think I can boil down CRM to this: Vendors prepare for transactions but customers expect process. Of course this demands elaboration and neither of these ideas is stationary. The desire for better processes evolves as customers and markets do and transactions become more sophisticated as vendors play catch up with their […]
By Brian Sommer on April 2, 2014
Recent remarks by a Microsoft executive about cloud ERP didn’t ring true. A little digging brings clarity around his claims.
By Paul Greenberg on April 2, 2014
I just witnessed the beginning of Adobe’s transformation to a possible marketing technology power. There is a lot to do for them to get there, but they truly have a shot. Read why and what they need to do.
By R "Ray" Wang on April 1, 2014
Market Leaders And Fast Followers Celebrate A Decade Of Digital Marketing Vision In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted. Fast forward eleven years to 2014, an estimated 7000 customers, partners, influencers, and prospects gathered at the Salt Palace […]
Posted in Business | Tagged 2014, adobe, Adobe Summit, analytics, Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, Big Data, BigData, Business Transformation, CDO, CEO, Chief Customer Officer, Chief Digital Officer, Chief information officer, Chief Marketing Officer, CIO, Cloud, CMO, community platforms, Constellation Research, CRM, CustExp, customer engagement, Customer Experience, CXO, Design thinking, Digital Business, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, disruptive, disruptive business models, disruptive technologies, Disruptive technology, ECommerce, Elastic Path, engagement, Engagement Apps, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, event report, Identity, Intershop, marketing, Marketing Automation, Marketing strategy, mass personalization, Mass Personalization At Scale, Matrix Commerce, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, NextGen, NextGenCXP, personalization, personalization at scale, R "Ray" Wang;, real-time, Right time, rwang0, sap, SAP Hybris, Software Insider, Software Vendors, SoftwareInsider, user group event, user strategy, vendor strategy, Vishal Sikka | 1 Response
By Vinnie Mirchandani on March 31, 2014
My friend Phil Fersht laments outsourcers are poor marketers. Marketing is easy if you are delivering standout solutions to customers. Amazon does not need brag too much because most customers have seen it has a track record of price reductions. It has averaged 2-3 reductions in AWS pricing – every year! So different from the […]