Trends & Concepts

Businesses have digitized, but not transformed

Businesses have digitized, but not transformed

After nearly a half-century of digital technology advancement — fueled by years of steady exponential gains from potent digital growth factors like Moore’s Law and Gilder’s Law – businesses are still at the crossroads when it comes to applying technology to their business. Despite decades of largely automating existing processes instead of fundamentally rethinking what they do in digital terms, our […]

Developing Customer IP

Developing Customer IP

Sales people have been demanding better leads for a long time and today marketing is in a position to provide them.  At the same time, marketers have discovered that the kind of data they collect is as important as its volume. Marketers need to provide rich prospect profiles that answer many of sales people’s most […]

Smart - and Dumb - Big Data

Smart – and Dumb – Big Data

The Software AG theme at CeBIT was “smart big data” – using analytics and processes much more intelligently I have been thinking on the trip about two very smart set of services and two shockingly inefficient ones. 1a) I called American Express before I left the US to notify them of my travels. The agent […]