Good and Bad ERP
Tom Wailgum at CIO Magazine quotes Ray Wang, me and others in an article on “Why ERP is still so hard” So I tweeted him to say we should classify ERP as good or bad – like cholesterol. Good as…
The Customer, as Social CRM, is the Fourth Pillar of CRM
A collection of excellent blog posts from the Social CRM community are converging on what I think is the real secret of what Social CRM is all about.
There has been much talk about the “Pillars of CRM”. Traditionally we have Marketing, Sales, and Customer Service as the three pillars of CRM. Clearly the world has [...]
