The Case Against the Cluetrain: Your Customers Don’t Care About Your Social Media Strategy
I had a fun (for me, at least) Twitter debate this Monday with CRM consultant Brian Vellmure. Brian made the mistake of touting one of my least-favorite books of all time – The Cluetrain Manifesto – as a ‘must read’, to which I objected.
Why?
Because while the fundamental premise of Cluetrain – that increasingly-networked [...]
The Case Against the Cluetrain: Your Customers Don’t Care About Your Social Media Strategy is a post from: The SiliconANGLE
Writing a book
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Today’s show was about writing books, books written, pressure, stress and of course the upcoming SAP TechEd 2009 events!
Talking Points
Happy Birthday Mom
Homecamp site relaunch
AccMan woes
RIA Hacker Night
Books
Existing Books
New Book
Video Replay
