News Analysis: Oracle Acquires Phase Forward For $685M And Gains A Foothold Into The Lucrative Life Sciences Market
Oracle Adds A Trusted CTMC/EDC Solution To Its Health Sciences Portfolio On April 16th, Oracle announced its intent to acquire Phase Forward, a Cambridge, Massachusetts based Clinical Trials Management Software (CTMS) vendor and early electronic data capture (EDC) pioneer. Phase Forward adds 335 life science, medical device, research agency, and contract research organization (CRO) customers [...]
Customer Ownership: Relationship? Conversation? Simply Put. SCRM is not VRM. Simple Being the Operative Principle
This is meant to be a simple post. Flat out, I want to say that there is a difference between “ the customer’s control of the conversation” and “customer’s owning the relationship.” Because there is a discussion that I see looming on the “ownership of the relationship” I’d like to clarify my thinking at the [...]
