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White Paper Sponsorship and Labeling

White Paper Sponsorship and Labeling

By Merv Adrian on August 1, 2010

My friend Curt Monash has taken Oracle to task for the way it labels its web pages that contain download links for analyst reports, and I took some collateral damage in the process. It was embarrassing to me, but an important discussion, and I thought I ought to share some ideas about the whole issue. [...]

Posted in Trends & Concepts | Tagged analyst relations, Curt Monash, disclosure, oracle, Research Industry, Sponsorship, technology research, White paper | 2 Responses

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