Foursquare: Shiny Object or Mainstream?
Over the weekend, Foursquare scored a major coup via a new partnership with American Eagle: they got their name and logo plastered all over Times Square. The first story I saw on the subject was on Mashable, where blogger Samuel Axon noted, “It seems like just a short time ago that these location services were [...]
Burning question: Time to split IT?
Mark DeSantis in the section of “consumerization of technology” in his radio interview with me commented about someone he knew at the Pentagon, (which traditionally has had early access to emerging technology) who increasingly walks the halls of the retailer, BestBuy for technology innovation ideas. The book, of course, has plenty of other technology executives [...]
Naomi’s Annual “Appearance” On Mr. Bill’s Radio Show
Oh No Mr. Bill! On Wednesday (9-1-2010) at noon EST, I’ll be doing my third annual guest “appearance” on Bill Kutik’s Radio Show, which is very generously sponsored by Knowledge Infusion. I always look forward to doing these shows because Bill’s a great interviewer, the long tale of replays is enormous, and getting ready to [...]
The Lack of Tech Industry Diversity – 1 Year Later
The WSJ wrongly takes aim at Mike Arrington on the topic of women in tech. I don’t agree with him that not enough women want to become entrepreneurs (but I’m married to one so I’m biased) however I do agree that the WSJ is flat out wrong to target TechCrunch for an issue that is [...]
Yes, Content Trumps SEO & Links But Get Your Technical House In Order
Bob Warfield, a fellow Enterprise Irregular writes a great post about how superior content trumps SEO and links as a means of driving traffic: For marketing, content trumps SEO and links back to your site. That’s not to say there is no value in SEO or links, just that if you have to choose or [...]
Single Tenant, Multitenant, Private and Public Clouds: Oh My!
My head is starting to hurt with all the back and forth among my Enterprise Irregulars buddies about the relationships between the complex concepts of Multitenancy, Private, and Public Clouds. A set of disjoint conversations and posts came together like the whirlpool in the bottom of a tub when it drains. I was busy with [...]
The Naked Tweeter: Traditional v. Contemporary Channels of Influence or is it AND Contemporary.?
I grew up a bibliophile. I love books. I always have and always will. And since I love writing, I’ve written books and been happy with the results – of the sales, sure – but more importantly, of the writing. I’m proud of that. When I wrote CRM at the Speed of Light’s first edition [...]
Five analyst relations lessons from Workday
Enterprise vendor, Workday, invited twenty top analysts to the company’s first briefing day. The event offers lessons for creating transparent and open dialog with industry analysts.