Content Marketers: Are you a Teacher, a Curator, or a Pundit?
I’m a huge fan of Content Marketing, and as I have said, Content trumps SEO, Links, PPC, and most other ways you can market, especially for budget conscious startups. But what is Content Marketing, and more importantly, what makes for good Content Marketing Content? Wikipedia has a useful definition: Content marketing is an umbrella term [...]
Understanding Marin County’s $30 million ERP failure
Marin County voted to stop an ongoing SAP project, implicitly accepting that it wasted over $30 million on software and related implementation services from Deloitte Consulting.
Is IBM’s Recent Datacap Acquisition an Important Side-Step into the Procurement Realm?
In August, IBM continued down its well-paved acquisition path by adding yet another vendor into its software portfolio. Datacap, a technology provider focusing on content and document data capture, entry and management, marks the …
Pool4Tool: E-Sourcing and Beyond for Manufacturers (Part 2)
In the first post in this series looking at Pool4Tool, a European-based e-sourcing provider now expanding into the US market, I provided an overview of the company’s background, architecture/technology stack and solution approach …
