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By Michael Coté on December 4, 2010
Earlier this week, I was at the annual IBM Software Group industry analyst event. It was more emphasis of the move towards solutions-based selling rather than a focus on technologies.
By Paul Greenberg on December 4, 2010
Every now and then, I am dazzled by either the concept and messaging behind a commercial or the production values of a commercial. Here are two that do that for me. Johnnie Walker – Production Values Mastered To Drive the Message Johnnie Walker–A Brilliant Production The reason that this appeals to me so much? Think [...]