The Master of Guerilla Marketing Turns Microsoft’s Prank Around
CloudAve readers know I am a fan of edgy marketing. Now it’s time to update my recently compiled inventory of software marketing pranks. A major show like Salesforce.com’s DreamForce would not even be real without some guerilla marketing activity – except the players seemed to have traded places this year. Guerilla Marketing is normally David’s [...]
Friday Rant: How Will Rearden Cut Its New Ketera Cards?
Last week, Spend Matters covered Rearden Commerce’s Acquisition of Ketera in three posts:
Rearden Commerce Acquires Ketera, Creating a New, Broad Spend Management Offering
With Ketera, Will Rearden Prove a Viable P2P Competito…
Initial Review of Google TV a la Logitech Revue – Not really worth it, get a Roku instead
If you’ve ever wanted to browse the web on your TV you should get a Logitech Revue, one of the Google TV boxes available on the market. Other than that, it’s a bit of a bust for myself.
And here are… HfS’ 2011 Outsourcing Predictions… on demand
And here we are, like clockwork, jumping on the tackiest, lamest marketing exercise every analyst, consultant, CEO, and wannabe thought-leader always persists in doing… because you are supposed to gasp “Wow – they are predicting the future!” Firstly, on behalf of HfS, I would like to personally apologize for jumping on the predictions sausage-factory (like we [...]
Get Satisfaction Pricing and Plan Changes
Plans and pricing changes at Get Satisfaction as part of a continual effort to optimize the goto market strategy for web based selling.
RAVEN Cloud General Release: Generate Process Maps From Natural Language Text
Back in May, I wrote about a cool new cloud-based service called RAVEN Cloud, which translated natural language text into process maps. As I wrote then: You start out either with one of the standard text examples or by entering your own text to describe the process; you can use some basic text formatting to [...]
Friday Rant: Applying Newborn Strategies to Managing Corporate Procurement Expectations (Part 1)
My wife and I welcomed the latest addition to our family last Friday evening, a happy and healthy little boy. Since this is the third time around, I’d like to think we’ve learned a thing or two about infant parenting (and how to a…
