Best Practices: Applying Social Business Challenges To Social Business Maturity Models
Early Adopters Cross Through Five Phases Of Social Business Maturity Interviews with over 100 early adopters of social business (i.e. social crm, E2.0, social media marketing, etc.) reveal 5 phases of social business maturity (see Figure 1): Discovery. A few individuals begin the process of discovering new tools. Individuals identify consumer tech innovations that impact [...]
Google Says Spam a Priority, Not So Much a Problem
Official response from Matt Cutts on the Google Search Spam problem. The long and the short of it? There is acknowledgement that there has been a “slight uptick” in recent months but that things are much better than they were 5 years ago: The short answer is that according to the evaluation metrics that we’ve [...]
Smartsheet and collaboration
I took a briefing with Smartsheet yesterday. It’s a type of collaboration software but it operates in a more textual way than the social media based tools on the market like Facebook or its business counterpart, Chatter from Salesforce.com. What’s immediately striking about the product is its spreadsheet metaphor. Everyone connected with the product will [...]
