IBM Lotusphere 2011: Social Business
I attended Lotusphere 2011 this week in Orlando and I have to say I was pleasantly surprised by many of the conversations that I had with IBM execs about the focus of their social business initiative. I had seen the Lotus Connections product before, and was basically familiar with some of the other Lotus products [...]
Targeting Consumers with Klout
Interesting post from David Armano today – a demonstration of how marketers are beginning to use Klout and other scoring engines such as PeerIndex to target ‘influential’ consumers. We’re still quite far from marketing nirvana. For instance: * His name is ‘David’ not ‘armano’ * He professes to have little to no interest in basketball [...]
Creating Manufacturing Jobs/Broadening a Domestic Supply Base: Jeff Immelt Alone is Not the Answer
Kudos to Bob Ferrari for picking up on President Obama’s appointment of Jeff Immelt as the leader of an updated Presidential Council on Jobs and Competitiveness. We’re generally fans of GE and Immelt’s recent honest outburst China…
Assessing the business benefits of social business
The latest surveys continue to show the social computing provides real business benefits, but is it really as rosy as all that? I take a closer look at what benefits are consistently reported with Enterprise 2.0 and Social Business while looking at w…
Procurement BPO: Be careful before sharing your proverbial corporate bedroom with another party
Procurement BPO engagements aren’t about dating. They’re about getting married, something we actually think many people don’t realize. Remember this one point, and your chances of success with procurement BPO will increase on a log scale. Never mistake a BPO relationship for advisory or software. You can scrap a consultant’s deck and trash a software [...]