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By Bob Warfield on February 6, 2011
I was talking to the interesting folks over at DreamFactory the other day (courtesy of Phil Wainewright who introduced us, thanks Phil!), and we wound up on a fascinating topic of conversation. At a time when many companies are still not in the Cloud, DreamFactory is in 5 different clouds with as many as 8 different applications. [...]
By Niel Robertson on February 6, 2011
One of the hardest things for an advertiser new to PPC to get comfortable with is what we call the “CPA roller coaster”. This is the time in a new campaign when you’re spending money on clicks and have not yet seen conversions (sales/leads). If you’re calculating your CPA every day in this phase you’ll [...]