Efficient Marketing Means Doing Something Different
Startups have to solve three problems to succeed: 1. They need a great product. 2. They need a business model that results in profitable growing revenue. 3. They need an efficient marketing model that results in a profitable growing customer base. As Om Malik’s great post on business models and Twitter points out, too many [...]
I want one of those cute energy dashboards IBM and HP are touting for my home
Above is a screenshot of one of the slides from HP’s webinar announcing their new Energy and Sustainability Management solution. What is most interesting about it for me is that, front and center there is a focus on Facilities and Buildings. We have already seen that IBM has identified Smarter Buildings as one of the [...]
