News Analysis: Salesforce.com Acquires Radian6 For $316M
Salesforce.com Bets Big On Social Media Monitoring And Socialytics Radian6, a social media monitoring and customer engagement platform, provides tools for companies seeking to harness the power of social media and related social networks. Most customers utilize Radian6 for brand management and monitoring, sales and lead generation, Social CRM, customer service, competitive intelligence, trend analysis, [...]
IDC Directions 2011: The What, Why and How of Social Business
This year at the IDC Directions Conference I hosted a social business track that consisted of three session, 1. The What, Why and How of Social Business (I presented), 2. Cross Industry Panel on Social Business in Industry Verticals (excellent…
Salesforce Snaps up Radian6
Salesforce.com announced a short time ago that it acquired Radian6 for $326 million. The deal has terms and you can find them here. The big questions about the acquisition are why and what is the future likely to be. First the why. The easy answer is that it can. Salesforce is generating cash and it [...]
eXelate’s DMP
A few days ago eXelate (www.exelate.com), one of my portfolio companies, announced the latest release of its Data Management Platform (DMP). A DMP is software that centralizes the management of online audience data. It enables marketers to manage pixels, control data access and latency, package and segment data, gain insight into audience activity through the [...]
Salesforce to Acquire Radian6 – The Uber Moves continue
For the last several months, there has been a rumor, always denied that salesforce.com was going to acquire Radian6. In my direct conversations with various people, I was told it wasn’t the case. But today, it is now the case. And it is a blockbuster move on behalf of both parties. Needless to say with [...]
A Common Vocabulary
Writing the OneWorld Implementation book has helped me to remember so many instances of client interactions where we talked past each other that I thought the subject worthy of a blog post. Actually, understanding each other’s language is often as difficult for an American implementation professional and business person as it is for two people [...]
Workday and Hoover Dam: Valuing Cloud Companies
Groupon at $6 billion, for what, coupons? Twitter at who knows how much more, for what, stray pulses of thought? CornerStone OnDemand at 10 times revenues? How much of that is for the words “OnDemand” cleverly tacked onto the name? Are we in the middle of a cloud boom? And if so, can we learn [...]
Fred Wilson is Still Wrong About Streaming Music and Amazon’s Locker Will Rock
Fred and I have tangled before over the issue of owning your music versus streaming it. Fred continues undaunted in his latest post, a reaction to Amazon’s Music Locker announcements: I don’t get the idea of music locker services like the one Amazon just announced. If I’m going to stream music from the cloud, why should [...]
Redesigning the Enterprise from the People Up
Top-down business process design is getting a bit of a bad rap at the moment, and deservedly so, say some. There’s a new meme in town called social business that says we should design enterprise systems around the people that…
Dachis Business Summit – you know, the Social one!
Now look. I have a real problem with the term “Social Business” as it’s being used by Dachis and IBM and others. However, let me put that to one side for another post later this week, but it’s a thread that starts here and runs through my thoughts on the London edition of the Dachis [...]
