Small Businesses Need a Minimum Viable Marketing Strategy
I’ve taken to thinking that marketers should view marketing on the web as a product. As I said in my post on the Pitfalls of Free Content and Inbound Marketing: Marketing is a Product that has a UX and Competes Like Any Other Product It’s easy to forget because we don’t charge for it that [...]
VMware CEO Paul Maritz – Cloud Foundry. Polyglot IT for Cloud computing. Forking is Good. VMware on Github
Tweet I have written before about Paul Maritz as the CEO of a major tech firm who agrees with RedMonk that Developers are the New Kingmakers. Well Paul came to London for an analyst briefing a couple of weeks ago, and there is more to report. The fact Maritz runs VMware, a hugely successful business [...]
The Long Retreat Up Market
SAP is holding Sapphire, its annual user meeting in Orlando this week. Sapphire is one of the premiere events on the IT tradeshow calendar along with Microsoft Convergence, Oracle Open World, Sage Insights and Salesforce.com’s Dreamforce. These events each draw tens of thousands of people from around the world and each has a distinctly different [...]
Sapphire Now: Innovation at the edges
Jim Hagemann Snabe, co-CEO of SAP framed his summary of the Sapphire Now event ahead in a session with the Enterprise Irregulars on Sunday when he said they would emphasize mobile, in-memory and on-demand trends. Sure enough, there was plenty of all three. In a session with Bill McDermott, the other co-CEO, yesterday most [...]
