Why Should Marketers Care About Creating and Marketing Terminology?
The EI’s have been discussing the importance of branding the term “cloud.” The actual question posed to the group was: Since everyone is “cloud” today curious to see how everyone views it in the market. Is it becoming passé or in the words of Gartner has it entered the “drought of disillusionment”? How important (or not) [...]
PwC Quarterly Forecast Brings More Legitimacy to 21st Century Collaboration
PwC (PriceWaterhouseCoopers just released its quarterly forecast that’s 68 pages of collaboration goodness. The report is edited and produced by Bo Barker, Vinod Baya and Alan Morrison. The document covers three broad themes: The collaboration paradox: More social information helps the workforce find what it’s looking for. First we had communication silos inside organizations. Now [...]
What Would Steve Do? Ruminations on the Jobs Formula
The follow on wave to the initial reaction to Steve Jobs departure has begun, and it’s interesting. It’s all about understanding the “Steve Jobs Formula”. I confess I do enjoy reading these articles as do I enjoy reading about the “Warren Buffet Formula.” There are entire books about the latter. The one thing that is [...]
Perils of Facebook, part 94
I’m still not signed up to Facebook, and remain as resistant as ever to the proposition. Facebook’s cavalier attitude to privacy keeps me away, and my resolve has been strengthened by the following email received this weekend from a happily married middle aged friend. It’s a salutary and amusing reminder of the many perils of [...]
Hurricane Irene exposes United Airlines’ system issues
As the powerful Hurricane Irene strikes the east coast, it’s worthwhile observing the systems impact on airlines, trains, and other organizations affected by the storm. From a customer service perspective, large-scale events, such as a hurricane or natural disaster, are particularly difficult for these organizations to manage. Successfully handling the flood of calls, cancellations, and [...]
Consumer IT Resets the Baseline for Corporate IT
In moving to a BigCo job you quickly notice how different life behind the firewall is when it comes to IT. You’re often more limited than empowered. The advances in consumer IT (things like Facebook and GMail) often have created better IT than corporations provide their employees. For well over a decade, corporate IT has [...]
Seriously, Don’t Read My Blog.
Seriously. Nothing trumps practitioner speak. Mirror in hand, I feel like pundits, gurus, thought leaders, consultants can step aside this week. Two spectacular posts that I’d like to draw your attention to that I consider must reads. Of course, if we engage on Twitter or Google+, or you follow the #e20 or #socbiz hash tags, [...]
14th Annual HR Technology Conference 2011 Attendee Tips
After I finish preparations for my master class at HR Florida 2011, I’ll be putting the final touches on my schedule for the 14th annual HR Technology Conference and making preparations for the two sessions I’ll be doing there. From the time we arrive in Las Vegas late Saturday afternoon (yes, The Wallace will be [...]
Research Summary: Introducing The 43 Use Cases For Social Business (Social Enterprise)
The Social Business (Social Enterprise) Moves Beyond The 18 Use Cases Of Social CRM As social media adoption continues to move from mainstream to pervasive ubiquity, enterprises will begin to benefit from these advancements in the consumerization of IT (CoIT). Just 18 months ago, early use cases identified 18 Use Cases for Social CRM (SCRM). [...]
