B2C Social Today, B2B Tomorrow?
Salesforce has been hammering the social enterprise message all day and will continue to do so for a long time. It’s a good message and it dovetails with the subscription economy as the one-two punch for new fangled company organization. That means everyone, not just new companies, but all companies will be attracted to social [...]
Dreamforce 11: Live Blogging the Benioff Keynote
I’m here at Dreamforce 11 right now in Moscone Center in San Francisco. Salesforce made major announcements last night about Chatter, their social business platform, that is now more Internet facing. I once called Chatter an enterprise social operating system and these announcements make it even more true now. Expect that this will significantly improve [...]
Number 9 Dreamforce
For a Beatles’ fan and a fan particularly of John Lennon, the number 9 has an important meaning. It has enough meaning Lennon wrote a few songs referencing it, including Number 9 Dream. Perhaps I like Number 9 Dream because it seems to be, quite literally, calling my name on the background vocal track. But [...]
5 success tips from Workday for enterprise mobile apps
Any ISV wanting to extend enterprise apps to mobile platforms will benefit from these five tips I gleaned from a full-day tech briefing with Workday in San Francisco today.
Salesforce Riding High, Opens Dreamforce
Salesforce.com is riding the crest of wave after wave of good news as it starts Dreamforce, its annual convocation for customers, prospects, the press and analyst communities. Forty thousand people are expected in San Francisco for the event at some point in the week. In a sign of how big this event has become, last [...]
ERP Is Dead — Zuora Chief Says
Is CRM far behind? There was brisk business in associated user group meetings in San Francisco before Dreamforce. For some reason I don’t understand Dreamforce starts in the middle of the week this year which is fortunate for two reasons. Huricane Irene clobbered travel operations up and down the east coast over the weekend and [...]
The Changing Nature of Work
I’ve been completely remiss with my blogging this week at the academic/research conference on BPM this week in Clermont-Ferrand, France. This isn’t for lack of good material from the workshops and presentations, but I’ve been a bit busy preparing for the keynote that I gave this morning: The Changing Nature of Work View more presentations [...]
The Intersection of Marketing and User Experience
The pace of change in the online world is causing organizations to struggle to keep up with their online interactions with their customers. More and more of these interactions happen nowadays via the Interweb. While these digital interfaces serve consumers everywhere, the user experience these consumers have shapes how they view the brands in their lives. [...]
