“Succeeding Unignorably”
For context, I suggest you start by reading this post by Professor Andrew McAfee, called ‘Putting Enterprise 2.0 into Context“. Professor McAfee pulled together some great posts (as well as my Dreamforce 11 wrap up post) that support a central work-centric collaboration theme, encapsulated by this: Succeeding ‘unignorably’ here means generating tangible business value for the [...]
