Adopting social media in ‘difficult’ businesses
Regulated industries often have a difficult time adopting social media beyond simple outbound marketing. Fortunately, engaging with the marketplace and getting into the more interesting and valuable scenarios, such as Social CRM, is getting easier as solutions and frameworks for dealing with the legal and compliance issues emerge. I examine the recent discussions from a major financial services conference and summarize potential solutions.
The Innovator’s Challenge: SAP Crosses the Rubicon, but the Empire is Still to be Won
SAP has spent several years and several billion dollars trying to formulate a strategy that propels it ahead of an unprecedented set of market forces, and this year’s TechEd helped set the stage for a 2012 that is poised to be the year SAP finally crosses the innovation Rubicon. Of course, as students of history [...]
HP Self Destruction Fully Implemented
This is a devastating expose on the dysfunctional upper echelon at HP: “The company is coming apart at the seams,” said one person familiar with H.P.’s operations. “Because they may or may not be selling the PC business, the enterprise side is completely frozen. The business customers who buy tens of thousands of these machines [...]
Building Apps is Wrong!
Software developers, too many of them in fact, are still building apps. That could be a mistake. For decades, software developers have identified business functions and transactions that they could create applications around. The job of an application usually was to permit the recording of a business or accounting event, perform some computational magic upon [...]
Salesforce Buys Assistly
Ok, sure, buy another help desk application this time for the small company market, why not. With BMC offering a help desk solution for big companies, this makes for a certain amount of symmetry and product line completeness. I don’t think the announcement surprised me or any of the judges on the CRM Idol committee. [...]